Our Story

Our Beginnings

Founded in 2020 in a small galley kitchen, the Fjord and Fable founders dreamed up a business that would offer high-quality scented products that were sustainable and safe, while bringing warmth and coziness into your home.

Our Mission

From the invigorating aura of a freshly adorned space to the nostalgic embrace of cherished moments, we understand that scent is both a first impression and a lasting memory. Thus, our mission is to design not only high-performing goods but also products that encapsulate emotions and stories, enriching the tapestry of your experiences. Learn more about our products and commitment to quality and well-being.

Our Values

Sustainability. We know that it's not enough to just create great products. We are driven by the belief that what we do now matters for a better future. That's why we are committed to using sustainable practices in all aspects of our business, from sourcing ingredients to packaging our products. By choosing our products, you can join us in making a positive impact on the world around us.

Quality. We take great pride in using only the best, most honest ingredients to craft our products, so that you can feel good about what you're using on your body and in your home. Each product is carefully handcrafted at our studio in Pittsburgh, ensuring that each and every one is made with the utmost care and attention to detail. We believe that this level of quality can't be matched by mass-produced manufactured products.

Integrity. We believe in doing what's right, even when it's hard. We are committed to being honest, transparent, and ethical in all of our business practices. We hold ourselves to the highest standards of integrity and expect the same from our suppliers and partners.

Community. At our company, we're passionate about building a community around our brand that celebrates all of life's moments. We are committed to positive relationships with our customers, partners, and the environment. We go the extra mile to make every interaction with our brand positive, and value the long-term relationships we've built. Our community-building efforts aim to create an unwavering sense of belonging and a positive impact on the world.

Allan and Tyler, Founders